4 Ways to Find Your Perfect Hotel Partner
Greater Miami tourism is as large and unique as the city itself. So, it makes sense that they are ranking in the top 10 among the 25 hotel markets in the U.S., according to STR (Smith Travel Research, Inc.) the leader in providing insights for the hotel industry. Which means that you are not alone when seeking opportunities for partnership. Finding your perfect match to success can be as easy as looking in the right areas around you and executing a little bit of research. Don’t worry, we’ve started the personalization of hotel marketing in Miami research for you. The 4 ways to find your perfect hotel partner covered in this article are finding a similar target audience, understanding your revenue generators, driving traffic and generating conversions, and engagement with the local community.
Similar Target Audience
When we are speaking of the hospitality industry and hotel marketing strategy, the first consideration is always given to delivering an outstanding level of service to anyone seeking experiences in Miami. This will stand just as true with any partner your brand makes within the industry. You’ve spent a lot of time developing your consumer personas and you need your perfect partner to be compatible. You can easily get this information from any prospective partner by reviewing the content of their website and social media accounts. You want to make sure that your perfect partner aligns with the same values and goals as do you. Hotel marketing in Miami doesn’t have to be heir specialty, but their website and social media content should reflect great experiences in Miami just as yours does.
Understands Your Revenue Generators
Greater Miami tourism leads the pack in both Hotel metrics; RevPar (revenue per available room), and Hotel Occupancy and ADR (average daily rate) according to STR. For this reason, a perfect partner to your brand will know and understand how important this is to you to remain on top of experiences in Miami. If your point of revenue is in Food & Beverage, you can’t afford to have any partnership perceived as average in that arena. Make sure that your perfect hotel partner understands what your main revenue generators are and how it will affect both parties.
Can Drive Traffic / Generate Conversions
Possibly the most important of the 4 ways to find your perfect hotel partner is their ability (or inability) to drive traffic and generate conversions. There are plenty of tactics to employ in your tourism marketing strategy including email blasts, using social media for calls to actions, or using retargeting advertisements. Another excellent way to drive traffic while hotel marketing in Miami is by participating in the local experience marketplaces like Airbnb and Midtown Miami Magazine (MMM). Find partners who are already utilizing this method or who would be willing to work together using local experience marketplaces to convert traffic into actual revenue.
Local Community Engagement
As referenced by The Greater Miami Convention & Visitor Bureau (GMCVB), the “day tripper” and “day adventurer” are new categorized segments of Greater Miami Tourism and are important to consider when hotel marketing in Miami. One or both of these segments should appear in your customer personas. These “day trippers” should certainly be represented by your perfect hotel partner’s social media and website content. You want to share the same level of sophistication and creativity with your partners. In-state, out of state, or international visitors are definitely going to want to explore the local area by engaging with local community partnerships through content and experience.
Hotel Marketing Wrap Up
Unique hotel marketing in Miami is essential this time of year. You want to immerse your customers in your brand along with your new partners. The easiest 4 ways to find your perfect hotel partner are by aligning with those who have similar target audiences, understand your revenue generators, have the ability to drive traffic and generate conversion, and showcase knowledge and understanding of the local community. After all, your customers are buying the experience they have in Miami, not just a room for the night. Similar personas, values and goals, and utilizing the experience marketplaces with local partners you are on your way to another great season in Greater Miami Tourism.