Long Live the Classics : Trends and Resurgence of Cocktails
Some Drinks are Timeless, Others are Constantly Being Reinvented
Creativity, after all, is the ability to analyze what’s expected and in turn provide something to astonish the world over. Trends are fleeting; they grow no roots and contain no substance. However, there are drinks that have survived the test of time. In a present that is riddled with artificial flavors, preservatives and genetic modifications, it appears that classic cocktails are making a strong comeback.
Plenty of Bars are Reviving Cocktails Reminiscent of the Classic Era
It’s a return to simplicity: cocktails that celebrate the base spirit add few, but quality, ingredients. Sophisticated professionals are eliminating overweight syrups, and fresh squeezed juices are progressively becoming the norm, especially in Miami Beach, Midtown, Wynwood, and Brickell. It isn’t far-fetched to sip on a drink in which ripe, seasonal fruit, inspire the creative process. The passion is back, not only from the bartenders but from consumers as well. Patrons of Miami are showing a curiosity and appreciation for well-crafted quality cocktails.
The Old Fashioned, a cocktail whose origins and its craft are a longstanding debate- has become increasingly popular. The original recipe called for whiskey, sugar and bitters, and has seen alterations including a widespread desire for muddled cherries and orange slices around the 1990s. Though the latter trend has all but disappeared, there is a surge in the request and appreciation of the simpler creation.
We are fully in the midst of cocktail and spirits renaissance. Aside from a renewed interest in classic cocktails, the past twenty years have seen a marked new appreciation for the barman’s craft, and a growing interest in applying culinary creativity toward producing ingenious new cocktails.” – The Modern Mixologist
It is theorized that The Manhattan, a boozy whiskey rendition of a classic martini, was created at a club of the same name in 1864 in honor of Governor Tilden’s election victory. The drink usually calls for a 2:1 ratio of whiskey to sweet vermouth and a couple dashes of bitters. Thoroughly enjoyable in the cocktail glass it was created for, it is not for the faint-hearted.
Between 1941 and 1946, Jack Morgan (owner of Cock ‘n’ Bull Tavern in Los Angeles ) partnered with Smirnoff representative John G. Martin, in order to resolve issues the two were having in their fields, respectively. Where Morgan was having an issue marketing his spicy ginger beer, Martin was struggling because vodka had yet to take off in America. With a supply of copper mugs and a hint of lime juice, the two gave birth to the Moscow Mule, which is continuously savored today.
Cocktails Tell a Story
All of these cocktails tell a story in time; they carry a piece of our history. We are talking about cocktails that were created during the golden age (the 1840s – 1919) and the repeal of Prohibition (1934 – 1969) that are still being requested over a century later. Today, we are fortunate to be living during the “Cocktail Renaissance,” the resurrection of 19th-century style cocktails with a modern twist. To some it’s a trend; to others, it’s a lifestyle.