Not A Gamble: Five Reasons Doubling Down On Mobile Is A Sure Thing
In the marketing game, there are a myriad of moves available. Choosing the right ones propels companies forward toward increased revenue and eye-popping return on investment (ROI). Opting for the wrong ones leaves business objectives stagnant and flat, or results in actually losing traction against competitors.
With the risk of a mistake weighing heavily on the bottom line, marketers frequently decide to limit risk by maintaining an “if it ain’t broke, don’t fix it” approach and simply stay the course with their tried-and-true marketing initiatives. However, this causes the company to miss out on valuable ways to energize and empower their short and long-term plans.
One of these objectives is mobile marketing. New-ish to the business arena, “going mobile” packs a powerhouse of energy to traditional marketing initiatives. Done right, mobile is not a gamble. Here are five reasons why doubling down on mobile marketing is a sure thing.
#1: It’s the ace up your sleeve.
While mobile marketing hasn’t been around for a long time, it’s a growing trend that shows great promise in reaching leads and moving them forward in the buying cycle. A recent survey by CMO Council reported 51% of marketers plan to run more mobile-only marketing this year. In addition to email, direct mail, and other marketing campaigns, mobile marketing adds a fresh point of contact for your business. And, in this marketplace, we can use all of the leverage we can get.
#2: You can up the ante with your brand.
Consumers often need to experience a message several times before it sinks in. Mobile marketing leverages your company’s message and, over time, builds greater awareness in the prospect’s mind about your branding message. By interacting with potential clients through multiple channels, you “touch” them at different times and create a positive, lasting awareness.
#3: It stacks the deck in your favor.
One of the reasons mobile messaging is so crucial is the ability to be the company that is present when the buyer is ready to purchase. Consistently engaging prospective buyers with SMS via marketing automation expands your ability to be on their minds when they are ready to make a buying decision.
#4: The cost to buy in to the game is small.
Many marketing campaigns can cost big bucks and drain marketing of a good chunk of their budget. This is happily not the case with mobile marketing. Marketing automation that offers integration with SMS messaging is a bit of an investment, but the anticipated ROI exceeds the initial outlay. According to Digital Marketing Magazine, it takes people an average of 90 minutes to respond to an email, but only 90 seconds to respond to a text message. This type of potential prospect connection is well worth the investment.
#5: You can be where the buyers are.
Sharing an enticing, engaging message yields amazing results, unless you are blasting it to empty space. Mobile is where buyers are. By 2017, U.S. adults will spend more than 1 hour per day using their mobile device than they will on their desktop or laptop according to a new report by eMarketer. This news attests to the power of reaching the extensive mobile community. By developing and executing a comprehensive mobile strategy that includes SMS, you leverage your brand for short and long-term success and maximize your investments of time and money.
If you haven’t already, it’s time to step into the game of mobile marketing. Throwing your cards on the table now with this fresh new strategic way of acquiring customers offers advantages that can’t be found with any other marketing channel. Strategically thinking through and implementing mobile into your current lead converting and nurturing strategies forges stronger relationships, tightens up your branding message, and puts you where your buyers are, all without breaking the bank.
Knock! Knock! It’s opportunity! Don’t gamble with your success. Go mobile now.
Author Biography – Sophorn Chhay
Sophorn is an inbound marketer specializing in attracting targeted visitors and generating sales qualified leads. Through Trumpia’s SMS marketing automation solution he helps businesses and organizations communicate effectively with their customers or members. Watch Trumpia’s 5-Minute Demo on how to execute an effective mobile marketing strategy.