The world is changing. It’s time for conscious evolution in travel and tourism. We’re using this moment as a launchpad to something completely different, a transformation economy, and encouraging a mindset, approach, and model that measures success based on more holistic, conscious, and virtuous outcomes.

Travel joins other catalysts for personal transformation and new lifestyle choices, from family and relationships to life events, personal health, etc. To be further explored, travel can be catalytic in a handful of areas: relationships, ecological footprint, consumer and travel choices, social purpose and philanthropic commitments, lifestyle and time management choices, and mindful, contemplative practice.

Transformational travel (TT) is more than just a feeling or a moment. It is more than that flush of happiness and wonder that comes from a special experience and connection, and what that is, is up to you.