5 Best Channels To Promote Your Content
Your restaurant’s content is what will entice current and potential customers to give you their business. Content includes anything from pictures to written editorials that showcase what your restaurant has to offer. The internet provides a wide range of channels for restaurants and bars in Miami to promote the content they create. The five channels that we will discuss in the article are Instagram, Facebook Groups, Facebook Ads, Reddit, and Email. The connectivity and reach of these channels provide an excellent opportunity for your business to engage customers with your content.
Instagram is the most popular social media platform on the planet behind Facebook. The wildly popular social media giant boasts one billion active users. Furthermore, 64% of 18-29-year-olds are active on the app. With this large user base, creating engaging content that resonates with users could be a great advantage for your restaurant. Perhaps the most intriguing facet of Instagram is the amount of features it offers that create engagement opportunities for businesses. The stories, posts, and highlights section allow your business to connect with users and lead them to an RSVP page, events page, or website.
As recently stated, Facebook is still the world’s leading social media platform. The main difference that Facebook and Instagram have is the specialization that Facebook offers. With Facebook groups, a business will be able to target a specific group of customers. For example, a restaurant in Miami will post their content or a link to their content in a Facebook group dedicated to food aficionados in Miami. Not only can a restaurant or bar in Miami promote through an already existing Facebook group, but they can also create groups dedicated to their restaurant or bar. Creating a Facebook group allows a restaurant to reach their customers, promote content, and attract new customers.
In addition to offering personalized groups for business, Facebook provides an opportunity to target users with content that shows on their feed. This content usually leads readers to an RSVP page, events page, or website. These fully customizable ads allow restaurants to target consumers who Facebook recognizes as responsive to their content. Since these ads are fully customizable, they can advertise special events that your restaurant is promoting. Facebook provides vital data regarding the number of people that saw it, who clicked on the link provided, and what time they did all of this. This fully customizable platform provides a great way to tweak campaigns and make sure that they lead people to your menus, RSVP pages, or phone number.
Reddit offers another form of group sharing very similar to Facebook groups. Instead of groups, the name used by Reddit is “subreddit.” Subreddits are places where people with similar interests join to discuss topics that interest them. A restaurant can use this to their advantage by promoting their content to people who they know will be interested in it. For example, a bar in Miami will post their content to the Miami subreddit. This allows restaurants to reach an audience that is more receptive to their message. When more people are receptive to a message, the probabilities of them going to a restaurant’s website and spending money increases.
Email is here to stay. While the internet witnesses new and innovative ways to connect business to customers, email has proved to be the most effective form of communication for business owners. Since this allows restaurant and bar owners to communicate with customers directly, the opportunity to generate revenue and gain customers is unparalleled. An email that is catered to the customer and engaging should result in a noticeable increase in revenue. A good way to take advantage of this is by using local media partnerships to use their previously curated email lists to maximize your reach.
Creating and promoting engaging content is paramount in marketing your restaurant or bar. These five channels will allow your business to distribute your content in the right place at the right time. Instagram allows your social media presence in Miami to stand out from the pack. Facebook groups and Reddit allow your restaurant to participate and create groups to promote your content. Email and Facebook Ads allow you to target customers more personally. Don’t forget that the best marketing can be done with partners. It is important to leverage your partner’s audience to promote your brand message and offerings.