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SEO In Miami: Searching For Demand

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SEO In Miami: Searching For Demand

Date: Nov 13, 2019
Author: Sebastian Gonzalez 118 No Comments

Search Engine Optimization is the practice of increasing the traffic going into a website through organic search results. More people visiting your website translates into increased revenue from the exposure that it gives to current and potential customers. An excellent way to get exposure using SEO is by utilizing high demand keywords to improve the visibility of your website. Keywords are words or phrases that people type into search engines when they are looking for products or services. For example, when someone searches for the best restaurants in Miami on Google, the search engine will hunt the internet for relevant information (which includes keywords) to determine the placement of your website. Below, we will explain how to use keywords to drive traffic to your website by understanding your customers, combining primary and secondary keywords, and using Ubersuggest.

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Understanding Your Customers

While understanding your customers may seem obvious, it is essential to discovering the right keywords. A firm grasp on what your current and potential customers are demanding lets you better understand what content can be used to rank higher and attract customers. For example, you might find that people who enjoy the food you sell are more health-conscious than you originally thought. You can then design your keyword selections to cater to this aspect of your customers. Important things to know about customers might be their age, types of meals they like, and when they search for these foods. Once you have collected the information needed to understand your customer base, you can guide your keyword research.

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Primary And Secondary Keywords

Primary keywords are those that define the nature of the product or service that your business offers. In the case of your restaurant, the keyword could be “restaurants in Miami.” As you can probably guess, this keyword is in very high demand because of the vast number of restaurants that use it. Due to this being a high demand word, it could be difficult for restaurants to stand out from the pack. Secondary keywords are those that allow businesses to differentiate themselves from others. A secondary keyword is typically highly relevant to your primary keyword but contains less search volume. Because secondary words are more specific, they can allow your business to hone in on customers that are looking for the services that you provide. An example of a secondary keyword could be “vegan restaurants in Miami.” This contains both the primary keyword and extra specification in the secondary keyword. Primary keywords should be the foundation for your secondary keywords, and both should work together to improve the listing of your business.

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Using Ubersuggest To Find Keywords

Ubersuggest is a tool given to business owners that allows them to search and analyze the keywords that they wish to use for their websites. On this website you will be able to see vital metrics such as search volume, SEO difficulty, and cost per click. Search volume is the number of times that a keyword has been searched in a month. SEO difficulty is the estimated competition in the organic search of this keyword. A lower number means that fewer people are using that keyword. Recall that it is a good idea to combine high demand keywords with low demand keywords. Ubersuggest makes finding these possible keywords easier with a keyword idea generator located at the bottom of the page. Cost per click is the price charged by Google to be seen as an advertisement. A higher score denotes a valuable keyword.

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Wrap Up

In conclusion, manipulating keywords to gain a favorable listing can be very beneficial to your business. By understanding your customers and what they are searching for, you will be able to connect with current and potential customers. By using high demand keywords, more customers will find their way on your websites or social media accounts because of the increased viewability of your content. With this increased traffic and viewability, your restaurant will experience more valuable customer interactions. These valuable interactions will later translate to increased revenue. Social media in Miami is successful when it gives customers what they are looking for. Through using high demand keywords to improve viewability, your business will experience increased revenue.

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